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IDL ‘Master of Fun’: Two days of mixing business with pleasure

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IDL ‘Master of Fun’: Two days of mixing business with pleasure
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How often has it been said: You do not mix business with pleasure. How true is it? Well, with a full impetus, the answer was delivered in clear terms to this age-long dictum, last weekend – not in all cases do business and pleasure not mix! In fact some businesses and pleasure are like Siamese twins – inseparable.

That much was proved by Intercontinental Distillers Limited, Nigeria’s foremost producers of wine and spirits.

They did this for the two days they locked down parts of Lagos.

On November 24 and 25, 2023, every visitor or passerby within the precincts of Isaac John in the Government Reserved Area, Ikeja must have noticed something unusual as the route was lined with cars of all shapes, models and sizes. Inside the imposing Radisson Blu, located in the highbrow street, showed the company spared no cost in returning the favours of their customers by giving them first-class treatments: a carnival of some sorts, worthy of every expression.

The event, which was the 2023 edition of the IDL Distributors Award, to reward customers for their loyalty, also included the re-launch of Teezers cocktail brand, and the unveiling of the new packaged products. But it was clearly beyond that by the other activities daintily choreographed to fit into the entire show. Like the fine work of a weaverbird the guests, right from their arrival on Thursday to the time they finally retired to their rooms, some in the early hours of Saturday, witnessed a sequence of events sure to remain in their memories for many years.

Emerging from their rooms on Thursday evening, the distributors and other guests were first treated to a dinner after which they sat down to enjoy a superlative performance by Nice, one of Nigeria’s current celebrated music stars followed by a welcome party that stretched far into the night, enabling them to meet, greet, mingle and exchange banters, amid tables filled with exquisite food and drinks from the company’s stable.

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The next day was kicked off with a breakfast, health and business talks, followed with lunch, makeup, green carpets and picture sessions that preceded the major event of the awards and the unveiling of the new product and designs to the guests at the banquet hall of the hotel, which was filled to capacity with the guests.

The glittering presence of some of Nigeria’s A-list celebrities in the Nollywood and BBNaija brands, accentuated the kaleidoscope of colours from the gaily-dressed awardees, guests, management and staff of the company, as well as their friends and well-wishers, which blended with the interludes of musical performances to create the perfect concept of entertainment, enjoyment and pleasure. Aare Hope Gbagi, IDL’s Head of Sales, captured the raison d’etre of the event when he told the audience it was the company’s idea of rousing their major stakeholders – the distributors out of their daily routines of business to a different arena of relaxation, necessary for their physical and mental health, particularly considering the stiff and challenging economic situation in the country.

Congratulating the distributors, whom he said deserved special welcome for surviving the harsh business climate in the country, particularly the various challenges of the year 2022, Gbagi said: “This ceremony presents us with a unique opportunity to pull you our distributors out of your daily routines of buying and selling to a beautiful atmosphere to unwind and relax and by this idea, contribute our own quota in improving your mental health, which is part of our discussions earlier this morning.”

Elaborating on the necessity to fete the distributors, Engineer Patrick Anegbe, Managing Director of the company, said the event was a testament to the amazing partnership IDL shared and the impressive achievements both accomplished together in-spite of the unfavourable business environment in the country. He said: “Today, we embrace the theme “Beyond Limits” which perfectly reflects our collective journey of surpassing boundaries and pushing ourselves to new heights. Each and every one of you have steadfastly navigated through challenges and persevered in the face of adversity. Your dedication and unwavering commitment have uplifted our business to new levels of excellence. To be more specific, the Theme: ‘Beyond Limits,’ to you our distributors implies:

Experiencing products that go beyond your expectation.

Experiencing opportunities in sales of both successful and new brands for the growth and success of your business.

For us in IDL, the theme implies:

Showcasing innovative products.

Strengthening customer loyalty and building long term partnerships.

Highlighting the company’s commitment to continuous improvement and pushing limits.”

Speaking specifically on the challenges, Gbagi added: “One of the most significant challenges we faced as a manufacturing company and partners was the high cost of doing business. Market conditions became increasingly unstable; prices of input materials continued to rise almost on a daily basis; energy cost went up due to high cost of diesel. The foreign exchange (FX) required for raw materials, equipment and spares was not readily available and our roads continued to remain in deplorable state, making movement of goods from one part of the country to another difficult and expensive.

“Our dear business partners, despite the unfavourable business environment you had to contend with in 2022, your performance at the end of the year was impressive. This is indeed commendable and we are sincerely thankful to you all.

“IDL as a company also strived relentlessly in 2022 to tackle the challenges encountered head-on through strategic planning, operational efficiency and investment in technology. We have pioneered processes that empowered us to thrive in the face of adversity. To ensure more availability of our brands to our esteemed distributors the future, we have invested heavily in capacity building. You will therefore start to notice improvement in supplies of our products from the beginning of next year.

“We will continue to exhibit our strength in research, new products developments and innovative activities to keep our brands above others in Wines and Spirits industry in Nigeria and make doing business with us more interesting. I want to make a passionate appeal to our valued distributors to always ensure that you buy across the range of our brands whenever they make purchases. This will ensure improve growth and profitability for your business.”

The introduction of the Teezers cocktail brand, which also now comes in three flavours of orange, ginger and lemon to the audience, clearly underscored the reason IDL maintains a leading role in the entertainment industry, where premium drinks remain the major partner. The audience watched as the performance of a group of young men and women told the story of its re-launch through a breathtaking choreographic show, decked in suspense and eventual revelation.

Mobolaji Alalade, the company’s Head of Marketing, who put the show together, explained that the fresh move came out of the need to close the gap of the limited cocktail variants in Nigeria with the needs of the consumers.

Hear Alalade: “Today marks a new beginning – a beginning of changing the fun narratives within the Cocktail Sparkling Drink Category of the Wines and Spirit business in Nigeria and Africa at large.  This game changer is the relaunch of Teezers Lime/Lemon as well as the Teezers Apple Sparkling Cocktail Drink and the introduction of two brand new variants -the Orange Flavour and Lemon and Ginger Flavour which is non-alcoholic.

“With the limited variant options available within the Cocktail drink category, the highly youthful Nigeria population have been yearning for more fun options. Intercontinental Distillers Limited (IDL) equipped with research findings and consumer feedback rose up to the challenge of closing the gap and has now redefined the category with the revamp and consequently the relaunch of its already existing variants as well as the two new exciting additions – Teezers Orange for those who love the refreshing citrus flavour and the sense of energy its vibrant colour gives, while the Lemon and Ginger non-alcoholic flavour will cater specifically to children and teetotallers so as to ensure no one is left out.

“Today, Teezers Sparkling Cocktail Drink has been upgraded from 300ml to 400ml in a contemporary, trendy, easy to carry bottle definitely offering our Consumers more. The brand label has been redesigned in sync with the spirit of the new age while the logo now radiates the elegance and youthful fun filled nature of the brand.

“Apart from presenting to you the new look of Teezers and the new additions to its variant bouquet, we unveil our new marketing campaign ‘More fun’ which underscores the brand’s unique preposition as the Master of Fun. As such, the brand will be engaging directly with the core consumers across all leisure destinations at all touch points in Nigeria.”

Indeed, the event, packaged by ISO-BLACK Concept Limited, a vibrant multi-channel brand communication solution and support services concern, lived up to its billing as the Master of Fun in Nigeria. The huge success of the third edition of the agency’s involvement, which included the design, deployment and execution of all the programmes, not only underscored a full grasp of the environment, but provided a demonstrable evidence of taking the gown to town in the fun business.

For the over 300 distributors that were feted at the occasion, and others who did not make list,  the words of Dorothy Anegbe, Managing Director, Ogbohu Nigeria Enterprises, Sango Ota, Ogun State, who picked the star prize during the event, would continue to ring a bell. Anegbe said: “I pray that God should continue to be with them. They will grow from strength to strength and we will be able to come here and collect award.

How else to prove a partnership that works and the saying that indeed for IDL and its stakeholders, business and pleasure indeed do mix.

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Pipeline sale controversy deepens as expert warns of investor confidence risks

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Fresh controversy has erupted over efforts to revive the sale of a 40 per cent stake in the Amukpe–Escravos Pipeline, with a governance expert warning that any attempt to resurrect a previously terminated transaction could damage investor confidence and raise fresh questions about transparency in Nigeria’s oil and gas sector.

Speaking on Channels Television on Thursday, June 11, 2026, Managing Director of Policy Management Consult Services, Jide Olatuyi, said concerns surrounding the transaction extend beyond commercial interests and strike at the heart of governance, transparency, and the credibility of Nigeria’s investment environment.

“The contract was terminated,” Olatuyi said. “What stakeholders are saying is that there is a need for a new competitive bidding process rather than attempting to revive a failed transaction.”

The controversy has intensified amid scrutiny of the asset’s valuation. The earlier transaction involving the 40 per cent stake was priced at approximately $243 million before collapsing over unmet contractual obligations. Independent assessments conducted in 2025 reportedly valued the same stake at between $544 million and $641 million.

The significant disparity between the earlier transaction price and the more recent valuations has fuelled calls for a fresh competitive bidding exercise to ensure that the asset reflects prevailing market conditions and delivers maximum value.

Rejecting suggestions that opposition to the proposed transaction is driven by sentiment or commercial rivalry, Olatuyi insisted that the debate centres on governance standards within the petroleum industry.

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“I don’t think it is about sentiment at all,” he said. “It is about governance in the oil and gas sector.”

According to him, Nigeria’s challenge is no longer limited to attracting investors but also ensuring that investors have confidence in the integrity of the country’s commercial and regulatory processes.

“If you are not committed to transparency, it becomes a problem for investors,” he said. “If you cannot build trust and confidence in the sector, capital will go elsewhere.”

Olatuyi said several stakeholders, including project lenders such as Sterling Bank and AMCON, have advocated a transparent process that reflects current market realities and updated asset valuations.

The Amukpe–Escravos Pipeline, which has a transportation capacity of about 160,000 barrels per day and has maintained uptime above 95 per cent, remains one of Nigeria’s most strategic crude evacuation assets. The pipeline plays a critical role in transporting crude from inland production fields to export terminals in the Niger Delta.

Olatuyi urged authorities to ensure that any future transaction involving the asset is conducted through an open, transparent, and competitive process capable of inspiring investor confidence and safeguarding public value.

The debate comes at a time when the Federal Government is seeking to attract substantial investment into the energy sector and expand critical oil and gas infrastructure.

The eventual outcome of the Amukpe–Escravos Pipeline transaction could serve as a major test of Nigeria’s commitment to transparency, valuation discipline, and investor protection. As global competition for energy capital intensifies, governance standards may prove just as important as resource endowment in determining where investment flows.

Officials of the Nigerian Upstream Petroleum Regulatory Commission and members of the technical committee that supervised the original transaction did not respond to requests for comment as of press time.

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S/East companies shutting down over rising energy costs — MAN

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The Manufacturers Association of Nigeria (MAN) has raised alarm over the worsening state of manufacturing activities in the South-East, warning that rising energy costs and poor access to finance are forcing many companies in the region to shut down.

Chairman of MAN for Anambra, Enugu and Ebonyi states, Lady Ada Chukwudozie, disclosed this during the MAN South-East Stakeholders’ Industry Conversation held in Awka, Anambra State.

The forum was convened to address concerns surrounding electricity regulation, billing transparency and declining industrial productivity across the region.

Chukwudozie said the few factories still operating were doing so at less than 30 per cent of installed capacity due to soaring electricity tariffs, high energy costs and limited access to credit facilities.

According to her, the harsh operating environment informed the decision to convene the stakeholders’ roundtable, stressing that the manufacturing sector remains critical to economic growth, industrialisation and job creation.

She warned that unless urgent measures are taken to address the challenges confronting manufacturers, industrial activities in the South-East could further deteriorate, with serious implications for employment and regional economic stability.

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“The manufacturing sector cannot thrive in an environment of uncertainty,” she said.

She called for reforms in the power sector to be driven by transparency, accountability and measurable performance standards, including agreed electricity supply hours, actual delivery levels and compensation mechanisms where supply consistently falls below expectations.

Chukwudozie also urged regulatory authorities to strengthen oversight of electricity providers and improve power supply to industrial clusters across the South-East.

Stakeholders at the forum expressed concern that manufacturers were increasingly struggling to cope with escalating production costs, worsened by unreliable electricity supply and the rising cost of alternative energy sources.

They noted that without affordable and stable energy, many more companies could either scale down operations or shut down completely.

In his keynote address, former Chairman and Chief Executive Officer of the Nigerian Electricity Regulatory Commission, NERC, Dr. Sam Amadi, urged governments in the South-East to adopt deliberate policies aimed at prioritising electricity supply to industrial clusters.

Amadi also advocated pricing frameworks that would encourage manufacturers to expand production and invest in growth.

The stakeholders’ meeting brought together manufacturers, regulators and other industry players to explore practical solutions to revive industrial output and tackle persistent power challenges affecting businesses in the region.

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Amukpe-Escravos pipeline and the real cost of ignoring current value, By Sufuyan Ojeifo

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Nigeria’s oil infrastructure has a habit of telling uncomfortable truths. Not just about barrels and flow rates, but about how a country chooses to value what it cannot afford to lose, and what it risks when it gets that calculation wrong.

Take the Amukpe-Escravos Pipeline, for example. A syndicate of lenders, led by Sterling Bank, is pushing back against efforts to revive a collapsed transaction involving a 40% stake in the asset. Their argument is not complicated. It is rooted in numbers and contractual discipline.

To be clear, a deal that fell apart in 2024 is being reconsidered using a valuation from that same year. However, since then, the asset has proved its worth. Independent assessments now place that stake closer to $600 million. The earlier benchmark sits far below that. The gap is not cosmetic. It is material. And if left unaddressed, it becomes a cost.

The original $243 million offer did not collapse by accident. It was terminated in October 2024 after Conpurex Limited failed to meet payment obligations, breached key terms, and sought to shift risk back to the seller. By the time the Technical Committee closed the process, confidence had already drained out of it. That much is settled.

Ordinarily, that should have been the end. Instead, there are moves to return to a September 2025 approval linked to that same process. The lenders describe this as an administrative carryover. Their response is simple. Start again. Set aside the old approval. Bring in an independent adviser. Return the asset to the market and let current value speak.

What is striking is not just the position itself, but how unusual it sounds in the Nigerian context. In a system where strategic assets have too often travelled through corridors of convenience, an insistence on valuation and process can sound almost rebellious. It should not be so.

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Because this is not entirely about one pipeline. It is about whether a terminated deal remains terminated. Whether contracts still mean what they say. Whether performance counts for anything once the paperwork has been filed away. And, crucially, who bears the cost when value is ignored.

The numbers, as always, are blunt. A 2025 independent valuation, referenced in the March 2026 edition of Africa Oil+Gas Report, places the 40% stake at a mid-case of $372 million, a high case of $544 million, and an upside of $641 million. These are not speculative figures. They reflect an asset that has quietly done its job in a difficult environment.

With a capacity of 160,000 barrels per day and uptime consistently above 95%, the Amukpe-Escravos Pipeline has become one of the more reliable evacuation routes in a system where reliability is often in short supply. While other corridors struggle with theft and disruption, this one works.

That fact matters a great deal. Because when an asset proves itself under pressure, its value does not stand still. It moves. To price it as though nothing has changed is not just a technical choice. It is a financial one. And every financial choice has consequences.

It says performance can be ignored. It says time does not count. It says administrative continuity can outrun economic reality. To be fair, the earlier process gave enough warning signs. Lenders questioned the assumptions. Coordination was weak. When Continental Oil and Gas stepped back, Conpurex entered without a clean transition and soon began to reopen settled terms, shifting obligations and introducing new conditions that unsettled the commercial balance. The eventual termination was not dramatic. It was inevitable.

What unsettles stakeholders now is the possibility that a process that ran its course may still shape the outcome. If a concluded transaction can reappear without a clear restart, the line between closure and continuity begins to blur. Once that line blurs, contractual uncertainty follows. And when certainty weakens, serious capital takes notice.

This is where the issue widens beyond the pipeline itself. Back in March, Africa Oil+Gas Report described the Amukpe-Escravos matter as no longer just a transaction story, but a test of how Nigeria governs, values, and safeguards strategic oil infrastructure. That reading feels even more relevant now.

Because what is at stake is not simply who acquires a stake in a pipeline. It is how the country signals to those willing to invest in its most critical assets. It is about whether value is recognised only in theory, or protected in practice. It is about whether losses are acknowledged, or quietly absorbed.

The lenders’ position is often described as resistance. It is better understood as discipline. Reset the process. Revisit the approval. Bring in independent oversight. Return the asset to the market through a transparent and competitive process that reflects present realities. Ensure capable counterparties. Align all stakeholders.

These are not extravagant demands. They are the basics. Nigeria has seen too many assets drift from promise to regret. Too many structures that once worked reduced to cautionary tales. When something works, when something proves resilient in a difficult system, the least that can be done is to treat it with the seriousness it has earned.

Moments like this do not announce themselves as turning points. They arrive quietly, dressed as routine decisions.

But they reveal everything. For an economy seeking disciplined capital and trying to rebuild confidence, the signal matters. Let the process be reset. Let valuation reflect reality. Let the outcome show that when Nigeria recognises value, it also knows how to protect it, and what it stands to lose when it does not.

Until then, the lenders’ position stands as a reminder that in a system where too much has been taken for granted, some lines are too important to be crossed and must be held.

● Sufuyan Ojeifo publishes THE CONCLAVE online newspaper.

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